FunnelHackers Club

5 Strategic Ways To Increase Brand Visibility

Ella Okoro — Wed, 11 Aug 2021 13:29:48 +0000

5 Strategic Ways To Increase Brand Visibility.

Strategic Brand visibility positions brands on the heads of customers, that’s why you think about Nike or Adidas each time you are asked to make a choice of the kind of shoes you want. Stay glued as we give you the strategic ways to increase your brand visibility.

Do you know why coke or Pepsi comes to mind each time you’re to make a choice of the kind of soft drink you’d want?

Maybe you think it’s just automatic.
You think it just happens?

No.

You’ve been so much exposed to these brands that you can easily think of them whenever you want to make a choice or go shopping.

This is called brand visibility.

In this article, you’d get to understand what brand visibility really is,why it’s important and strategic Ways you can increase your brand visibility.

Let’s dive into it.

Have you seen our previous post on 5 Levels of Prospect Awareness? Read Here

WHAT IS BRAND VISIBILITY?

Brand Visibility is the extent to which a target audience Can recognize and associate with a particular brand when he witnesses the brand along with other brands when making a Choice.

WHY IS BRAND VISIBILITY IMPORTANT?

If you must experience growth in your business, brand visibility is obligatory.

Brand Visibility is no more just about who sees your brand or how many people see your brand but more about what they perceive about your brand.

Brand Visibility is important because you can influence people’s perception about you.

Brand Visibility is a great way of announcing yourself and attracting your target audience to yourself.

Brand Visibility aids brand growth in the sense that you can always reach new customers and this is key to growth. For people to do business with you, you must FIRST be visible to them.

5 STRATEGIC WAYS TO INCREASE BRAND VISIBILITY

DEFINE CLEARLY WHAT PROBLEM YOUR BRAND SOLVES.

This is the first and most crucial factor that determines the reason for a brand’s existence.

In other words, if you can answer some of the following questions, it will give you the purpose of your brand.

What gap does it fill?
What problem does it solve?
Who are your target audience?
How are you different from your competitors?

Answering these questions will help you understand the basis of your brand. It will help you use different methods for positioning the brand and so that an appropriate identity is developed and thus increase brand visibility.

DIVERSIFY YOUR CONTENT MARKETING STRATEGY

Videos are now taking over and even when you run paid ads, videos do better.

Consumers also engage with video content and infographics.

And this can boost your brand in multiple ways.

First, they can help you with brand awareness, assuming you place your logo on each infographic and video.

Second, they are attractive and gain more shares on social media, which will directly impact your website traffic.

Videos are perceived as valuable sources of information as well.

INVEST IN PAID ADVERTISING

Appearing at the top of the organic search is not an easy thing to achieve.

Paid ads will almost instantly grow your online visibility in the overcrowded search results pages and drive more traffic to your website.

Paid ads help you reach a larger audience .

Apart from Google Ads, you should also invest in paid social advertising.

Your customers’ news feeds are packed to the brim with their friends’ posts and branded content.

With Facebook and Twitter ads that are easily affordable, you will be able to choose the audiences you want to target and increase your visibility

BE CONSISTENT WITH YOUR BRAND IDENTITY

To create a unique brand identity, you first need to understand your target audience, and your brand’s strengths and weaknesses.

Based on this data, you need to choose the right brand language, story, theme, messaging, colours, and logo design, then apply them consistently across all online and offline channels you use.

Being consistent with your identity will give your target audience clarity on what you stand for.

PROFESSIONAL STORYTELLING:

Want to be a brand people will always remember? Learn storytelling. If you can create emotionally moving, compelling stories that connect deeply with users, your name will always ring in their minds.

IS THERE SOMETHING I’M FORGETTING?

If you think there was something I missed, feel free to drop it in the comment section.

And if you would need help with your marketing, video creatives or anything at all that was mentioned in this post feel free to Hire Us

5 levels of prospects awareness and the right message to send

Ella Okoro — Wed, 04 Aug 2021 08:40:17 +0000

5 Levels of Prospect Awareness with the right message and how best to send them.

For you to be able to sell out your products easily, you need to have a knowledge of the awareness level of the people who would be receiving your message, to know the type of sales message you’d be sending out to them. Having that will aid to get to your prospect with the right message at the right.

The way you talk to someone who hasn’t heard of your product before is not the same way you talk to someone who has used about 5 types of products that offer the same solution as yours without getting any result.

Let’s dive into it but before then, don’t forget to always check back for some helpful tips here on our blog

Five levels of Prospect Awareness and what kind of Copy to write:

1. Unaware:

At this level, your prospect is neither aware of their problem nor the solution out there.

when sending your message you have to educate, demonstrate and entertain.

Your message can be indirect. You have to create awareness about the problem then introduce your product or service.

2. Problem Aware:

This is when your prospect is aware she has a problem but doesn’t know if there is a product that solves that problem.

You can be very direct with your message. Just introduce your product as the solution to your prospect’s problem. (stress pain and then introduce the benefits of your product)

3. Solution Aware:

At this level, the prospect is product aware and knows there’s a product that solves her problem but doesn’t know which works best… You’re competing with other products at this point. Simply enlarge your promises; say stuff like bigger and better, lasts longer, etc.

4: Your Solution Aware:

The market is saturated with many products and all sorts of similar promises.

Let your product stand out by using the Unique mechanism so instead of talking nonstop about the benefits and features of your products, tell your prospect about the mechanism behind your product or service that delivers the result they seek faster and better than anything she may have tried or seen.

Even if all the other products have the feature and nobody is talking about it. You need to present it as your unique mechanism.

5: Most Aware:

At this level, your prospect is aware of your solution as well as other solutions out there and has tried a few.

You have to shift from promises, benefits, and unique mechanisms to pointing out why they’ve not gotten a result while using all other products and then you show them how your product helps bring their desired results

In your marketing message, you can then introduce a special offer.

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How To Handle A Price Objection And Close Sales Faster.

Ella Okoro — Thu, 29 Jul 2021 15:37:32 +0000

Do you find yourself fidgeting each time a customer says things like “I know someone who sells this same product at a cheaper price?”

And maybe you’ve lost a couple of sales because you weren’t sure of the right thing to say.

Well, price objection is something every business owner faces on a daily basis and if you read till the end, you will never lose a sale again with the tips you’d get from this post .

When you hear your customer say things like “your price is too high” “the other options we’re exploring are 10-15% cheaper…

At this point you should know that you are competing with other products

What to do is simple…

ENLARGE YOUR PROMISES

DON’T SOUND DESPERATE…show your customers that you are sure of your price.

Simply explain to them that your product is ten times stronger than the ones they may have seen somewhere else…

Or how your own last longer. Give proof of what you are talking about.

That’s all… Reinforce and expand on the benefits of your products…talk about a CRAZY OFFER YOUR COMPETITORS MAY NOT BE OFFERING.

This is what you can say:

Prospect: Your product is more expensive than other ones I have seen

Sales rep: OK. Can I know what you are comparing the product to?

Prospect: [Competitor A]

Sales rep: Yes, they do offer the same solution at a lower price but the product lacks [X, Y, Z features] that you currently require for solving[issue].

Ours is ten times stronger and lasts longer.

Besides you can read their customer reviews on [reviewing site]. They had problems in

Sale!
$2,000 Per Month Selling Digital Products
Original price was: $499.00.Current price is: $150.00. Add to cart

The same sites have reviews about our product too, so you can go through them. Take your time and read various reviews before coming to any conclusion. Let me know when I can call you back to discuss the same.

So you see, Price objection is not a hopeless situation. You can handle the situation well and close the sales easily just following everything you read here.

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