5 Strategic Ways To Increase Brand Visibility.
Strategic Brand visibility positions brands on the heads of customers, that’s why you think about Nike or Adidas each time you are asked to make a choice of the kind of shoes you want. Stay glued as we give you the strategic ways to increase your brand visibility.
Do you know why coke or Pepsi comes to mind each time you’re to make a choice of the kind of soft drink you’d want?
Maybe you think it’s just automatic.
You think it just happens?
You’ve been so much exposed to these brands that you can easily think of them whenever you want to make a choice or go shopping.
This is called brand visibility.
In this article, you’d get to understand what brand visibility really is,why it’s important and strategic Ways you can increase your brand visibility.
Let’s dive into it.
Have you seen our previous post on 5 Levels of Prospect Awareness? Read Here
WHAT IS BRAND VISIBILITY?
Brand Visibility is the extent to which a target audience Can recognize and associate with a particular brand when he witnesses the brand along with other brands when making a Choice.
WHY IS BRAND VISIBILITY IMPORTANT?
If you must experience growth in your business, brand visibility is obligatory.
Brand Visibility is no more just about who sees your brand or how many people see your brand but more about what they perceive about your brand.
Brand Visibility is important because you can influence people’s perception about you.
Brand Visibility is a great way of announcing yourself and attracting your target audience to yourself.
Brand Visibility aids brand growth in the sense that you can always reach new customers and this is key to growth. For people to do business with you, you must FIRST be visible to them.
5 STRATEGIC WAYS TO INCREASE BRAND VISIBILITY
- DEFINE CLEARLY WHAT PROBLEM YOUR BRAND SOLVES.
This is the first and most crucial factor that determines the reason for a brand’s existence.
In other words, if you can answer some of the following questions, it will give you the purpose of your brand.
- What gap does it fill?
- What problem does it solve?
- Who are your target audience?
- How are you different from your competitors?
Answering these questions will help you understand the basis of your brand. It will help you use different methods for positioning the brand and so that an appropriate identity is developed and thus increase brand visibility.
- DIVERSIFY YOUR CONTENT MARKETING STRATEGY
Videos are now taking over and even when you run paid ads, videos do better.
Consumers also engage with video content and infographics.
And this can boost your brand in multiple ways.
First, they can help you with brand awareness, assuming you place your logo on each infographic and video.
Second, they are attractive and gain more shares on social media, which will directly impact your website traffic.
Videos are perceived as valuable sources of information as well.
- INVEST IN PAID ADVERTISING
Appearing at the top of the organic search is not an easy thing to achieve.
Paid ads will almost instantly grow your online visibility in the overcrowded search results pages and drive more traffic to your website.
Paid ads help you reach a larger audience .
Apart from Google Ads, you should also invest in paid social advertising.
Your customers’ news feeds are packed to the brim with their friends’ posts and branded content.
- BE CONSISTENT WITH YOUR BRAND IDENTITY
To create a unique brand identity, you first need to understand your target audience, and your brand’s strengths and weaknesses.
Based on this data, you need to choose the right brand language, story, theme, messaging, colours, and logo design, then apply them consistently across all online and offline channels you use.
Being consistent with your identity will give your target audience clarity on what you stand for.
- PROFESSIONAL STORYTELLING:
Want to be a brand people will always remember? Learn storytelling. If you can create emotionally moving, compelling stories that connect deeply with users, your name will always ring in their minds.
IS THERE SOMETHING I’M FORGETTING?
If you think there was something I missed, feel free to drop it in the comment section.
And if you would need help with your marketing, video creatives or anything at all that was mentioned in this post feel free to Hire Us